Communicative competences in the university education manager [Competencias comunicativas en el gerente educativo universitario]
DOI:
https://doi.org/10.62574/8nsbe417Keywords:
educational administrators, teacher administration relationship, communication technologyAbstract
Higher education has undergone a transformation in recent decades, and university management has evolved along with it, especially after the COVID-19 pandemic. The aim of this study is to analyse the communicative competences of university educational managers. A methodological process was developed from the documentary descriptive, 18 key references were selected that address communication in educational management from different perspectives. The communicative competences of university education managers are fundamental for effective leadership in a complex and constantly changing academic environment. These competences, which range from strategic and media communication to ethical leadership and management in times of crisis, are key to fostering an inclusive organisational culture, promoting pedagogical innovation and ensuring the adaptation of the university community to the challenges of the post-pandemic digital era.
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